Reuters Times Square Video Trivia Quiz
Times Square, New York
11 May 2004
R/GA and Reuters launch the first "double live" cellphone activated billboard trivia game. The twenty three story sign is double live because the trivia questions are based on events in the news on the day of play, in addition the players can see themselves on the sign as they're playing.
Contestents call the sign and use their cell phones to select answers to trivia questions posted on the sign.